On Thursday, January 26th 2012, the luxury lifestyle PR team at LER PR were delighted to host a press preview event for the 2012 Napa Valley Festival del Sole, now in its 7th year, at the Time Warner Center.
The event was the perfect means to give they New York press ‘a taste of Napa’ and a sneak peak of what to expect during the ten-day festival, which will run from July 13-22nd, 2012 in Napa Valley, California. The festival, produced by IMG Artists, has been described by the New York Times as “a feast for the senses” and offers a blend of world-class artistry, gourmet cuisine, fine wines and lifestyle programs in a unique celebration of the art of life.
A private event space in New York’s Time Warner Center provided stunning views and a beautiful setting for this evening of wine and music organized for national and regional media members along with the guests and partners of the festival. Fine red and white wines were provided by festival sponsors Bouchaine, Darioush, Merryvale, and Mumm, while upcoming festival performers, Antoniette Costa, Tara Kamangar, and Khari Mateen performed a selection of original songs. Metropolitan Opera leading lady Danielle De Niese also made an appearance and speech, showing her support of the celebrated Festival del Sole.
To introduce the press to Festival del Sole, its mission and its upcoming impressive itinerary, festival producers Rick Walker and Charles Letourneau took to the microphone to educate the press and paint a stunning picture of how attending the festival truly feels. Tatiana Copland, co-owner of Bouchaine Vineyard and a founding partner of the festival, also shared her insights as to what it means to be a partner of the festival and inspired the guests to spread the word about this truly unique experience.
Guests in attendance included editors and producers from outlets such as Fox News, Forbes, The New York Times, New York Magazine, Social Life Magazine, Travel & Leisure, ABC’s Good Morning America, and Wine Spectator, to name a few. All of these guests took home a gift bag containing newly released CD’s from IMG artist Joshua Bell and The Russian National Orchestra, and a press kit including the itinerary for the 2012 festival and information on the fine wines sampled at the event.