LER PR hosts Etienne Aigner Fall/Winter 2012 Press Presentation at The Morgan Library
On Tuesday, February 7th, the LER PR accessories PR team hosted a press preview at the prestigious Morgan Library to present renowned accessories brand Etienne Aigner’s Fall/Winter 2012 Collection of handbags and jewelry. The classic brand will return this fall under new ownership with a reinvigorated new look. As Woman World’s Daily put it earlier this week, Etienne Aigner is a venerable brand that is out to remake itself.
The South Parlor of the historic Morgan Library provided the perfect venue to debut the Fall/Winter collection. Guests were served cocktails and appetizers as they viewed the pieces on display, listened to the smooth sounds of DJ Natasha Nova, and were given the opportunity to speak to Etienne Aigner President, Jim Piotti and the creative team behind the line. Guests in attendance included editors and journalists from the likes of WWD, The New York Times, Vogue, W, InStyle, Marie Claire, Travel + Leisure, Tobe Report and Accessories magazine along with stylists and bloggers.
Our events PR team had fun putting together gift bags for guests to go home with filled with a look-book and a beautiful statement necklace from the new collection. LER PR was happy to help mark what is just the beginning of a major overhaul of the 60 year-old brand. Next up, the brand has plans to expand into men’s accessories and finally women’s ready-to-wear. There are also plans to open a standalone flagship store in SoHo later this year so make sure watch this space for updates on the exciting happenings at Etienne Aigner!