How To Have Scandalous Success: Tips from an NYC PR Firm

Not all good publicity is good publicity, but with the right PR firm‘s support, any one can turn a scandal into success. Here, our boutique PR firm put our heads together to give you tips on how to have “Scandalous Success.” With today’s technology, old news is ancient, current news is old and the only relevant fodder is finding a new and undiscovered scandal. Anytime a celebrity scandal breaks into the public...

GOLD MEDAL FOR AN OLYMPIC PARTNER: The Power of Sponsorships and PR Value of the Olympic Games

As the world’s largest sporting event, participation in the Olympic Games is a dream come true for any athlete. And as the world’s largest PR and Marketing platform, it’s also a dream come true for any corporation – provided it has the money to join in the festivities. The 2010 Winter Olympics, officially the XXI Olympic Winter Games (Vancouver, Canada), a major international multi-sport event, would...

Wedding Announcement Guidelines from a New York Publicist: The Secrets of Getting Listed.

You don’t have to work at a top NYC PR firm to know how to get into the New York Times! Today on the Examiner.com homepage,  Nadia Digilov posted a great article for hopeful brides-to-be featuring some tips from L.E.R. PR‘s CEO, Jane Lerman on how to get their wedding featured in the New York Times Styles Section of Wedding announcements! Here are some of our tips: 1) Determine what makes your love story unique: did you...

What You Need to Know Before Hiring a PR Firm: Tips from a New York Publicist

Tired of doing everything yourself as an entrepreneur and want to take the next step in outsourcing? Outsourcing may sound great, but with vital help like public relations and marketing, you need to know what to look for in a top PR firm before hiring them. Check out this article featuring L.E.R. PR#mce_temp_url#‘s CEO Jane Lerman’s tips on what you need to know and what you need to look for when hiring a...

MEDIA OVERKILL: The Top 5 Celebs Clinging on to Their 15 Minutes of Fame for Dear Life

They say everybody will get their 15 minutes of fame at some point in their life. It’s nice to get attention every once in a while, but this attention can become addictive and there are certain individuals that will do anything to squeeze out their 16th minute of fame. These people would undergo numerous plastic surgeries, pose nude, spend hours updating everyone on what is going on every minute of their life on Twitter and simply...