The Top 3 WORST Publicity Stunts of All Time

It’s no surprise that some publicity stunts have been total flops and completely transparent to the public. Many stunts have been pulled to draw attention to or AWAY from a certain topic, and some have instead caused humiliation for those involved. Here are the TOP 3 WORST publicity stunts of all time, according to us: 1) TOMKAT: Remember the time when Tom Cruise went a bit crazy? His streak of doing wacky buzz worthy interviews that...

The Top 3 BEST Publicity Stunts of All Time

Publicity stunts are an underhanded, almost sneaky way of creating buzz in the media about a person, brand, or product. Typically, the stunts are totally unrelated to what the stuntee is actually trying to bring attention to, but are instead outrageous and shock-inspiring campaigns to get people’s attention. Many have attempted to pull off the good ol’ publicity stunt trick, and many have failed. Here we talk about the ones who...

So… What is Public Relations and What Makes a Good Publicist? Tips from NYC Boutique PR Firm

Many clients, I have worked with KNOW they need to hire a PR firm, but many are not sure why or how it even works? Here, Jane Lerman- Founder of L.E.R. Public Relations, a luxury fashion, beauty, lifestyle and travel PR firm in NYC & LA –  breaks down the key things to consider when deciding to take your business to the next level via PR and HOW to find the perfect publicist or PR firm! Public Relations (PR) is the art of...

Dyanna Body & Nail Spa- Gramercy Park, NYC’s Most Loved Spa Featured in the New York Examiner (Beauty PR)

Buzz is beginning to spread about our Beauty PR client Dyanna Spa! Nadia Digilov, the luxury wedding planning expert and NY Weddings Examiner stopped by our beloved Dyanna Body & Nail Salon-Spa in NYC’s Gramercy Park last week! Being quite impressed with the services she received, she showed us some love in the Home & Living section of Examiner.com. Read the full story HERE! For more info on our clients & services,...

The Art of Fabulous Events- New York, NYC’s Luxury Event Planning Firm Gives the 411 on Producing an Unforgettable Event

While event planning is many New York City girls’ dream job, the truth is there is a lot more to a party than just the party itself. Here our event planning experts at NYC’s fastest growing PR firm specializing in fashion, beauty, luxury lifestyle and entertainent reveal the formula that is sure to leave your guests in awe! So what is it that makes a truly successful event from a publicity perspective? Is it that: A) All...