Cleanlogic Green Collection Launch/Dining In The Dark October 2012

On October 10th, 2012, LER PR’s beauty team was very excited to help launch the new Green Collection from bath and body care line, Cleanlogic at the very beautiful Studio Arte in midtown, Manhattan. Members of the press trickled into the bright white space to view the new Green Collection, and were welcomed by cocktails, including the night’s signature drink “The Logical Choice”, provided by Bombay Sapphire East.

Presentations were made by CEO Isaac Shapiro, and the guest of honor, President of the American Foundation for the Blind, Carl Augusto. Following the speeches, guests were blindfolded in complete blackout masks before being led to their seats by the Dining in the Dark team. Once seated, guests were given a full meal to enjoy in total darkness, experiencing heightened senses.

Upon departure, guests got to go home with gift bags containing product goodies from the new Cleanlogic Green Collection, as well as items from the signature Cleanlogic collection, and Fresh Drop!

Cleanlogic Dining in the Dark

Cleanlogic Display

Dining in the Dark