Introducing: DanRoy’s Active Cashmere featured on WWD

When our team at L.E.R PR thinks of the beautiful and luxurious fabric that is cashmere, we cant help but have a love/hate relationship towards it.  We love the quality and luxury feel, but there  is of course, the fear of ruining the delicate material when the weather is working against you.

Lucky for us, Active Cashmere, done in collaboration between DanRoy and Scottish cashmere mill Todd & Duncan, is bringing us the next innovative concept in functional fashion this fall 2015 – durable and waterproof cashmere. The debut collection is made up of quality made staple pieces like cardigans, crew necks and hoodies. All providing the cozy, luxurious feel of cashmere with additional functional benefits that will not slow down your performance, we’ll simply have no reason to turn down a luxe cashmere purchase (both a blessing and a curse)!

Make sure to check out WWD  to learn more about Active Cashmere,  the science behind its fiber treatment process and the way they are changing our whole perspective!

WWD Debut’s Active Cashmere