Personal Cell Sciences Launch of Luxury Product Suite at MPE Penthouse
On July 25th, 2012 LER PR’s beauty PR team hosted a launch event preview for our the innovative skincare line, Personal Cell Sciences. After securing an exclusive feature for the launch in Allure Magazine, the PCS team met top-tier national and regional beauty and luxury lifestyle editors (who all received personalized scrolls of NYC maps leading them to discover what Ponce de Leon dedicated his whole life to finding, the “Fountain of Youth”) to introduce the exciting launch and concept of their newest bespoke skincare product suite, U-Autologous, a complete skincare line based on your very OWN adult stem cells. Guests entered the stunning MPE Penthouse welcomed by breathtaking Manhattan skyline views and indulged in signature “Fountain of Youth” cocktails, ate delicious hors d’oeuvres from Tastings NYC all while listening to the smooth sounds of DJ Natasha Nova.
Following the press conference and preview, a consumer event was hosted for 250 members of the exclusive member’s only club, Carbon NYC, the social network of leaders in international business, technology, politics & the arts. The group partnered with Personal Cell Sciences to introduce this exclusive and super-luxe product to them first, so that these influencers have the opportunity to test the product and spread the word first.