L.E.R. PR serves as the PR partner for revolutionary skincare line, RESCUE Skin, which utilizes advanced stem cell technology to create the ultimate single-step solution to skincare. Working closely with the brand to launch the product to the press, L.E.R. produced a media-focused event on a private rooftop in New York to kick off the campaign, and begin to thoroughly explain the science behind this groundbreaking new product to members of the press. Over the course of one year, L.E.R. executed on-going media relations following the event for the brand, securing exposure in key outlets including, Allure, Vogue, Conde Nast Traveler, and beyond. During this time, L.E.R. has also facilitated partnerships that granted brand presence front row & backstage at New York Fashion Week, as well as partnerships with hotel groups and individual digital influencers.