L.E.R. PR serves as the PR partner for the world’s first water-repellent, machine wash-safe cashmere collection, Active Cashmere. Working closely with the brand to deliver strategic messaging to the press, L.E.R. has developed a highly targeted media relations campaign that has garnered exposure in key outlets including, but not limited to: WWD, Departures, Wall Street Journal, GQ, W Magazine, and beyond.