To kick off our work with a luxury eyewear label, SHAUNS, L.E.R. PR devised an integrated digital campaign that involved the production of a fashion film, created in collaboration with VFILES and filmmaker Jenna Elizabeth. A team was assembled to produce a truly memorable film, starring supermodel Chanel Iman, which secured features in top-tier media outlets for all parties involved. Following the debut of the film, L.E.R. continued to build brand awareness through on-going media relations, annual press events, celebrity / blogger seeding and guerilla marketing campaigns during New York Fashion Week, resulting in over 170 million impressions over the course of two years.