Publicity stunts are an underhanded, almost sneaky way of creating buzz in the media about a person, brand, or product. Typically, the stunts are totally unrelated to what the stuntee is actually trying to bring attention to, but are instead outrageous and shock-inspiring campaigns to get people’s attention. Many have attempted to pull off the good ol’ publicity stunt trick, and many have failed. Here we talk about the ones who have actually succeeded in making publicity stunts lucrative for the messaging they actually want to convey.
3 BEST PUBLICITY STUNTS OF ALL TIME:
1) ANYTHING RICHARD BRANSON DOES: Mogul entrepreneur Sir Richard Branson is the all-time master of unconventional and out-of the box business practices. He is also renowned as a one-man PR machine. No matter what project he takes on, he manages to get his name in the media and generate millions of dollars of free publicity for the Virgin brand.
Whether he shows up to a press event dressed in a space suit to promote Virgin Galactica; dresses as a bride to promote Virgin Brides, or drives a tank down Fifth Avenue in New York City to promote Virgin Cola in the United States, the shock factor of his stunts never disappoints and always manages to place the Virgin brand name at the forefront of all media for weeks to come. Essentially, it is this creative approach to brand promotion that has facilitated his major success.
2) ONE NIGHT IN PARIS: Who hasn’t seen clips from the Paris Hilton sex tape say “I”? Anybody? Anybody at all? We thought so. Outside of the LA/ New York City social night-life scene, did any of us really know who this socialite Paris Hilton was before it came out? I don’t think so. By the time Fox signed with Paris Hilton to produce the Simple Life reality show, very few people were familiar with her name. So how convenient was it, that just in time, Paris Hilton’s former boyfriend Rick Solomon released the video of the pair in the privacy of their hotel room enjoying each other’s company. The media quickly picked up the story and ran with it for months, which turned into years of fame for the heiress. Planned or not- the video worked and now there is not one person in the country, or even the world, who does not know the name – Paris Hilton. Paris is for sure laughing all the way to the bank for this one, so cheers to that!
3) MARILYN’S BOOTY: What does Marilyn Monroe have in common with the two individuals addressed earlier in the blog? Well, possibly the fact that she had used one of the best publicity stunts of all time to establish herself as a sex-symbol for generations to come, and to this day, has remained an icon and one of the most recognized faces on the planet.
Yes, ladies and gentlemen, even Marilyn Monroe knew how to create buzz via shock value to promote her image. In the early 1950’s, Marilyn Monroe was just another small-time actress trying to make it in Hollywood. So what was it that catapulted her from the B-list to the A+++ List? First buzz came at the release of the raunchy calendar where Marilyn posed nude rocking the conservative 1950’s public views.
Conveniently photos surfaced around the same time as the release of Monroe’s new movie “Clash by Night,” and all media hell broke loose. Her sex appeal for the male population, the movie and her image got a huge boost as a result, and since then Marilyn has become known as a worldwide sex symbol. Go Marilyn!
Written by Palina Jatskevich